Puerto Carreño Creative Tourism
What is Creative Tourism?
Creative tourism is a new type of tourism, recently theorized and defined by Greg Richards and Crispin Raymond in 2000. They defined creative tourism as: “Tourism which offers visitors the opportunity to develop their creative potential through active participation in courses and learning experiences, which are characteristic of the holiday destination where they are taken." (Richards, Greg et Raymond, Crispin, 2000). Creative Tourism involves active participation from tourists in cultural experiences specific to each holiday destination.
This type of tourism is opposed to mass tourism and allows the destinations to diversify and offer innovative activities different from other destinations.
Creative Cities Network
Similarly, UNESCO launched in 2004 a program entitled Creative Cities Network. This network aims to highlight cities around the world that are putting creativity at the heart of their sustainable urban development plan. Creative cities are organized into seven categories representing seven different creative fields: crafts and folk arts, digital arts, film, design, gastronomy, literature, and music. As of January 2020, the network has 246 members across all categories. In order to promote the development of this new type of tourism, a non-profit organization was created in Barcelona in 2010: Creative Tourism Network. Its missions involve, among others: the promotion of creative tourism, the creation of a network of “CreativeFriendly” cities but also awards celebration, The Creative Tourism Awards.